SUBJECT LINE: Rich Investor, Poor Investor

Hi, FIRSTNAME, YOURNAME here, because I just had a lightbulb go off in my head.

You know, the kind that means you've had a great idea :)

Only this case, I made a connection between two different ideas, that could help make you money . . .

You're probably familiar with the Rich Dad, Poor Dad books by Robert Kiyosaki. He teaches lessons about getting rich, by comparing what he learned from a friend's father who became a self-made wealthy businessman ("rich dad") and his biological father ("poor dad"). 

One thing he said in an early book that aroused controversy was, your home is not an asset. Only property that makes you money is an asset. A house you rent out for profit is an asset. The house you live in is an expense.

Of course, this is not conventional accounting, but Kiyosaki was interested in changing your mindset to help you get rich.

Of course, you can sell a house you own, and if you get more than you paid for it (thanks to the subprime mortgage mess, this is no longer as likely as it normally is) you do make a capital gains profit.

But you still have to live somewhere. While you live in that house, you pay money for expenses. Mortgage, insurance, taxes, utilities, repairs and so on.

This concept shocked people, because without the equity they own in the houses they live in, most Americans would have no net worth. Many readers did like being told they should not count that as an asset -- especially people who have no other significant forms or amounts of resources.

Of course, if you really want to get rich, you certainly want to have a high net worth that's not counting your home's equity. And Kiyosaki wants you to become wealthy by thinking like the wealthy think.

So what was my big idea connection?

I wondered how Kiyosaki's strict definition of an asset as property that put cash in your pocket would apply to the stock market . . .

After all, most stock investors buy growth stocks that they believe they can sell in the future for a capital gains profit. 

Just like buying a house!

Only thing is, you have to have a house to live in. It's a necessary expense. Kiyosaki doesn't advise you to live in the street, only to recognize that your house is an expense so (like all expenses) you should keep it within your budget. And also to recognize that if you want to get rich you need real assets that put real cash in your pocket.

Growth stocks don't even keep the rain off your head.

What if you were to invest only in what Kiyosaki calls "real" assets -- that put cash back into your pocket?

What if you invested for income?

YOURLINKHERE

I had this thought from discovering Income Investing Secrets by Richard Stooker.

It's a comprehensive, step by step system that takes you by the hand, explains the principles of income investing and how you can get the highest return with the greatest safety -- and then even tells you what securities to put your money in.

YOURLINKHERE

Many stocks pay dividends, and with the overall stock market low, you can pick up some high quality companies paying very high yields. Bonds pay out interest. 

These securities may or may not go up in price. They're more volatile than real estate -- but who cares, so long as they put cash back into your pocket?

I know this may be a strange concept to you -- we've been brainwashed into thinking that stock dividends are only for widows and orphans, and bond interest is only for polo-playing rich kids with snooty New England accents.

But Income Investing Secrets fits in with Kiyosaki's thinking. Invest your money into assets that put cash back into your pocket. Keep reinvesting that cash into more cash-producing assets. Repeat until you're wealthy beyond your wildest dreams!

YOURLINKHERE

One section in particular delighted me. You know how so many investing writers tell you to read The Wall Street Journal every day and Barron's every week and Money Magazine every month, watch the investing cable TV shows and study websites and read all the books -- what entrepreneur has time for all that? Not me, and probably not you either.

Rick flat out says, spend your time making more money to invest with.

He gives you a simple, step by step program. All you have to do is put your investment funds in the securities he tells you (depending on your age). Reinvest your earnings. Spend your time getting educated to make more money, or to get a better job, or to grow your business. 

The more money you make from your career or business, the more money you have to invest. The more money you invest, the more money you eventually make from your portfolio.

That's the goal -- not wasting time on books, magazines, cable TV shows and websites.

YOURLINKHERE

Sincerely,

YOURNAME

P.S. I almost forgot to mention this -- The Income Investing Secrets system is guaranteed for 60 days. If you decide it's not everything I'm telling you, you can get your money back. So there's no risk at all.

YOURLINK